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Computer Science: Internet Marketing, Intro Prof. Jim Hague, M.S.
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4.3

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Level Beginner
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4.3 62 Ratings & 2 Reviews
Audio: English

Jim Hague takes you through an informative and exciting course on e-marketing, including lessons featuring Facebook, Twitter, LinkedIn, Pinterest, and other popular forms of social media. At the rate that technology develops today, it is essential for businesses to utilize new and innovative ways to market themselves to potential customers. Jim utilizes his 15+ years experience building websites, developing media products, and teaching social media to help maximize marketing plans with simple explanations for first-timers and advanced tips for experienced users. Topics include everything from SEO, social media, and SMS/e-mail marketing to blogging.

Table of Contents
Course Details


Intro to E-Marketing			13:46
	Intro		0:00
	Lesson Overview		0:12
	What is SEO?		2:53
		Search Engine Optimization	2:54
	Educator.com Website		3:45
		Title Tag	4:30
		Two Types of SEO Strategies	5:06
		Free or Organic	5:17
		Paid	6:43
	What is Social Media		8:37
		Social Media	8:44
	E-Newsletters		10:14
		What is E-Newsletters?	10:19
	Blogging		12:17
	The Impact		13:14
Tools			28:34
	Intro		0:00
	Lesson Overview		0:34
		Bot	0:47
	View Source		4:31
		FireFox	5:09
		Internet Explorer	5:37
		Google Chrome	6:31
		Web Page Example	7:24
		View Source Code	7:34
		Head Section	8:06
	Editing		10:11
		Header Section	10:19
		What is the Head and Body Section	10:41
		What's Not Relevant	12:09
		Description	13:57
		Tools to Edit	14:41
		Maintain Images for Website	16:25
	Uploading/ Downloading		17:13
		Filezilla and Fetch	17:32
		Sub Text Editors	18:05
	Blogging Accounts		19:40
		Bot Looks for Relevancy	19:59
		WordPress.com	21:49
		Blogger	24:09
	Social Media Accounts		25:14
		Facebook	26:30
		Twitter	27:22
		LinkedIn	27:28
		Google Plus	27:32
		Pinterest	27:48
SEO Tags			28:56
	Intro		0:00
	Lesson Overview		0:27
	View Source		1:03
		Source in Firefox	1:39
	Editing		1:54
		Title Tag	3:16
		What a Title Tag Is	4:37
		Optimal Format	4:53
		What It Looks Like	5:11
		Max Characters	6:06
		Description Tag	10:02
		What a Description Is	10:14
		Code Sample	10:32
		Keywords	14:25
	META Keywords		15:21
		Internal Search Engines	15:32
		Indexes	16:03
	Finding Best Keyword		17:26
		Google Trends	18:18
		Keyword Tool	21:10
	Keyword Density		26:08
		Definition	26:19
		SEO Book Website: Keyword Density Analyzer Tool	27:50
Domain Names / Landing Pages			19:42
	Intro		0:00
	Lesson Overview		0:33
	Domain Names and SEO		1:08
		Why Do We Emphasize on Domain Names	1:10
		Keyword Rich Domain Names	3:33
	Register a Domain Name		4:45
		Full Control of Domain Name	5:02
	Several Types of Domain Names		6:13
		Keyword Combinations	6:25
		Local/ Business	6:37
		Purpose Domain Names	8:49
		Statement Domains	9:50
		Youtube: Choosing the Right Domain Name	11:12
	Landing Pages		12:41
		What If I Have a Business Name with No Keywords?	13:15
		Definition and Purpose	15:19
		Example of a Landing Page	16:59
		Actual Example of a Landing Page	18:25
Link Exchange / Page Rank			16:05
	Intro		0:00
	Lesson Overview		0:32
	Benefits of Exchanging Links		0:59
		Websites You Want to Link To	1:31
		Only Link to Businesses That Will Link Back to You	3:13
		Social Media	4:30
	Page Rank		5:22
		Measures Importance	5:33
		How to Measure Page Rank	6:35
		Rankings	7:58
		Page Rank Checker	10:01
		Page Rank Website	10:19
	Link Decoration		13:29
		'For More Information, Click Here'	14:01
		Detailed Sentence	14:20
Site Maps / Robot Txt			30:00
	Intro		0:00
	Lesson Overview		0:20
	What are Site Maps		1:02
		Bot	1:16
		Site Maps & Robot Txt	1:44
		Google -> Bot -> Directory	3:17
		FTP	3:50
		XML SiteMap	4:41
	Generate Site Map		5:37
		Create an XML Sitemap PDF	5:53
		Generate Site Map	7:36
		Angelus Oaks Website	7:45
		Generator Homepage	9:40
		FTP File Manager	11:25
		Webmaster Tools	12:39
		Webmaster Central	14:29
	How to Submit a Sitemap?		17:21
	Robot Txt		17:45
		Robot Txt Generator	19:17
		Robot Txt Generator Website	19:50
		FTP File Manager	23:29
	.htaccess		24:26
		Purpose	26:05
		How the htaccess Looks Like	27:19
		Create Text File & Save As	28:22
		Review How to Upload Into Server	28:57
Adwords			30:25
	Intro		0:00
	Lesson Overview		0:14
	What is Adwords?		1:15
		Two Types of Search Engine Strategies	1:45
		Two Types of Advertising	3:06
		Pay-Per-Click	3:14
		Cost-Per-Thousand	3:25
		Allowed to Set a Budget	6:11
		Eligible to Show on Google's Partner Network	7:21
		Web Portals	9:30
	Placement		10:51
		Free	10:55
		Starts with Title	11:35
	Adsense		14:25
		Google Allows You to Embed Relevant Keywords to Website	15:14
		Definition of Adsense	16:19
	Targeting		18:14
		Contextual Targeting	18:18
		Placement Targeting	18:37
	Budgeting		20:00
		Google Site	20:33
		Google Adwords Website	22:23
		Campaign Management	23:50
	Ad Looks Like This		28:21
	Suggestions		28:33
Creating a Personal Facebook Page			15:08
	Intro		0:00
	Lesson Objective		0:19
	Why Personal Pages		2:19
		Group Page	2:27
		Communicate with Friends, Families & Associates	3:01
	Facebook.com		3:13
		Simple Sign Up Process	3:44
	Facebook News Feeds		4:49
		What is News Feed?	4:59
		Other Messages, Find Friends & People You May Know	5:40
		Groups	6:52
		Account Info	7:19
	Facebook		7:29
	Facebook Homepage		7:34
		Messages	8:26
		Events	8:37
		Favorites	8:44
		Special Interest: Educator's Facebook	9:22
	Facebook Personal Page		10:27
		Homepage	11:37
		Public Page	11:44
		To Create Group Pages	12:41
Creating a Specific Facebook Page			27:24
	Intro		0:00
	Lesson Overview		0:16
	Why Group Page		0:41
		Communicate Directly to Those of Like Mind	0:45
		Affordable	2:08
		Key Idea of Facebook	2:55
		Group Page	5:10
	Facebook Pages		6:02
		Facebook.com/pages	6:30
		Like any Page / Sample Pages	7:31
		Create a Page	9:00
		Creating a Sample Page	9:24
		What the Facebook Group Page Looks Like	10:32
		Edit Profile	11:01
		View Page	12:57
		Friends: Close Friends, Acquaintances…	14:04
		Show/ Hide Admin Panel	18:27
	Add to Your Website		18:58
		Sample of Facebook on Website: The Scriptwriters Network Website	19:31
		Add Facebook Like Box	20:06
		Like Box on Facebook	21:13
		Like Box Code	23:45
		Other Things to Add on Website: Comments, Like Button, Log In Button	24:13
Facebook Advertising			15:02
	Intro		0:00
	Lesson Overview		0:31
		Increase Likes on Facebook	0:50
	Facebook Advertisements		2:12
		Sponsored Ads	2:20
		Clicking on the Thumbnails	3:53
		Conversion = Interaction	4:59
	Why Facebook Advertisement		5:15
		Free Labor	5:28
		Bidding Process and Google Adwords	5:54
		Facebook Targets People Who Express Interest	6:26
	Facebook Pages		6:51
		Create an Ad	7:18
		Facebook.com/business/ads/	8:03
		Facebook.com/marketing	8:58
		Creating an Ad	9:33
		Advertising on Facebook	10:33
		Budget	14:40
Facebook Splash Page			17:53
	Intro		0:00
	Lesson Overview		0:23
	Why Facebook Splash Page		0:50
		Promote Something	0:52
		Not Used Much Because It Involves Coding	1:26
	How to Build		2:03
		First, Create a Regular HTML Page	2:05
		Splash Page Leads to Main Website	2:37
		How the Website Looks Like	3:30
		Create the Website	4:55
		Iframe Apps	4:59
		Only Works on Group Page	5:14
		Group Page Admin Panel	6:18
		Want to Show You How to Create	7:00
		Select the Group Page from Drop Down Menu	8:48
		Add Code Into Open Field	9:11
		Copy Into Box and Press Submit	12:52
	Link to Your Website - Go to Group Page		12:54
		Welcome Page	14:26
		Edit Page	15:56
		Click on Apps	16:07
Twitter			19:45
	Intro		0:00
	Lesson Overview		0:13
	Why Twitter		1:14
		500 Million Active Users	1:46
		Microblogging	2:05
		Converts Large URLs	3:11
		Follow People	4:10
		Who Uses Twitter	4:23
	Create an Account		5:32
	The Twitter Look		6:10
		Youtube: Twitter in Plain English	7:20
		Twitter Homepage	10:02
		Following	11:43
		Control Account / Settings	14:05
		Profile Info: Name/ Location/ Website	15:43
		Design of Your Page	16:01
		Applications	16:34
		Search for People	17:05
		Homepage has Tweets of Popular Sites	17:54
		Connect Key	18:45
Spreading Twitter			14:05
	Intro		0:00
	Lesson Overview		0:17
	Twitter Feed		1:16
		Twitter Feed on Website	2:16
		How to Create a Twitter Feed on Your Website	3:00
		After You Google: How to Create a Twitter Feed on your Website	3:29
		Widgets for My Website	4:00
		Profile Widget	5:44
		Search Widget	7:37
	Twitter App for Facebook		11:03
		Example of How to Show Twitter Feeds on Facebook	11:35
		Twitter Settings	12:26
		Facebook	13:41
LinkedIn			15:43
	Intro		0:00
	Lesson Overview		0:11
	Why LinkedIn		0:29
		Professional Networking	1:14
		Blog	2:06
	LinkedIn Account Homepage		2:27
		Share/ Update	2:46
		Connections Feeds	3:38
		People You May Know	4:28
		Who Viewed Your Profile, Your Network & Groups You May Like	5:36
		WordPress	6:30
		Edit Profile	6:55
		Contacts / Connections	8:00
		Groups	10:58
		Jobs	11:45
		News	13:18
		Applications	13:36
		Most Important Thing About LinkedIn: Connections	14:24
		Tweet Through LinkedIn	14:53
Pinterest			30:17
	Intro		0:00
	Lesson Overview		0:16
	Why Pinterest		5:04
		Bookmarking	5:24
	Signing In		7:46
		Pinterest Website	8:15
		Connect with Twitter or Facebook	9:53
		Logging In	10:25
		People You're Following / Followers	11:50
	Pinning It		12:17
		Bookmark	12:26
	Creating Boards		13:50
		Pinterest Website	14:00
		Options on Top Right	14:30
		Invite Friends	14:53
		Find Friends	16:39
		Boards	17:15
		Boards & Pins	18:09
		Settings	18:45
		Create a Board	19:18
	Adding Sites		21:18
		Add and Upload a Pin Option	21:36
		Edit Boards	25:57
	Why Pinterest?		26:30
		Businesses That Are Beneficial to Pinterest	27:03
YouTube			29:20
	Intro		0:00
	Lesson Overview		0:12
	Why YouTube?		1:07
		Upload Videos and Watch Videos	1:43
		Second Largest Search Queries Outside of Google	2:13
	Signing In		3:08
	Creating YouTube Account		3:55
	Google/ YouTube		5:20
		YouTube Browser	5:48
	Upload Video		7:13
	Select Files		7:34
		How to Upload	8:11
	Making Money with YouTube		8:50
		Upload Video Files	9:03
		Video Example: Charlie Bit my Finger	11:23
		Your YouTube User Account	14:56
		Video Manager	16:59
		Educator.com YouTube	18:20
		History	19:26
		Video Editor	20:20
		Subscriptions	21:49
		Analytics	22:35
		Personal Messages	22:58
		Settings	25:05
		Making Money on YouTube	25:49
		Embed Videos	27:27
Most Popular Social Networks			11:40
	Intro		0:00
	Lesson Overview		0:32
	Most Visited 12		0:44
		Top Three: Facebook, Twitter, LinkedIn	0:55
		Myspace.com	1:17
		Recommended for Musicians and Public Speakers	2:43
		Google Plus	3:06
		Deviant Art	4:28
		Live Journal	6:27
		Tagged	6:35
		Orkut	6:44
		Café Mom	7:32
		Ning	8:09
		Meet Up	9:15
E-Newsletters			29:56
	Intro		0:00
	Lesson Overview		0:19
		Example of E-Newsletter	1:24
		E-Newsletter is Really a Web Page	3:16
		Another Example	3:46
		Example of E-Newsletter We'll Send Out in This Session	5:46
	Why E-Newsletter		6:44
		Direct Contact	6:50
		Less Expensive	8:22
		Strengthens the Relationship with your Customers	8:51
		Increases Lead Generation and Cross-Selling	9:35
		Increases the Value of Your Website	10:13
	Protocol: Design Newsletter		11:52
		Web Tools to use to Design	12:30
	Protocol: Website Collection		13:34
		Collect Names and Emails	13:42
		Example of Website That has This	14:31
	Protocol: Database		15:17
		Example of Database	15:30
	Protocol: Sending It		16:48
		Use Email Service Provider	16:57
	Browser		18:47
		Constant Contact	19:04
		Constant Contact Home	20:22
		iContact	21:49
		Campaign Monitor	22:26
		Create a New Campaign	23:54
E-Newsletters: Coding			24:23
	Intro		0:00
	Lesson Overview		0:42
	Browser		2:08
		Confirmation Link That You Signed Up	3:11
		Campaign Monitor	4:33
		Create Unsubscribe Settings	4:56
		Subscription Confirmation Email	6:10
		Design a Site	6:42
		Step 1: Collect Names and Emails	7:10
		Step 2: Create Newsletter	7:34
	Step 1 - Sign Up Form		10:07
		Browser: Forms and How to Create It	10:35
		After Submission	15:30
	Step 2 - Add That to Website		17:32
		See Subscribe on Home Page	17:51
	Step 3 - Create Newsletter		18:03
	Step 4 - Run It Through a Processor		18:35
		Review of the Steps	18:54
	Make Sure to Use Absolute URLs		19:58
		Absolute URLs Look Like This	20:50
		Result of Absolute and Relative URL	22:43
Text Messaging			17:10
	Intro		0:00
	Lesson Overview		0:54
	Why Text Message		2:29
		Direct Contact with You and Your Customers or Prospects	2:36
		Less Expensive	3:36
		Far More Effective than Emailing	4:07
		Same Techniques as Collecting Names and Emails	4:52
	Capture Cell Phone Number/ Carrier		7:08
		Example: World Luminaries Website	8:17
	Add to Database		8:55
		Export Information Into an Excel Sheet	9:30
	Use a Service		10:21
		Website Examples	11:29
	Convert Phone to Email		12:34
		List of SMS Number/ Carrier PDF	14:13
	Protocol: Sending It		15:24
Blogging			25:59
	Intro		0:00
	Lesson Overview		0:14
	Blog		3:24
		WordPress	3:30
		Keeps Your Customer Base Informed	5:29
		Great for SEO Since You Link Back to Your Own Website	5:39
		Blogger	6:07
	Capture Cell Phone Number/ Carrier		6:45
		Wordpress Browser	7:40
		Suggest Going to WordPress.com to Create an Account	9:10
		Dashboard	10:01
		Posts	10:40
		How to Post Comments	11:26
		Categories	12:41
		Copy or Add a New Post	14:13
		Pages	15:54
		Sign In and Control Panel	21:16
		Benefit of Blogging	23:03
Syndication			13:38
	Intro		0:00
	Lesson Overview		0:13
		Reason for Syndication	0:25
		Example of Popular Sources That Get Syndicated	2:40
		Three Ways of Syndicating Your Articles	3:39
	Syndicated Sites		4:51
		Social Media Websites	4:58
		Educator.com Browser	6:25
		Crystaldi Browser	7:39
		WordPress	8:02
		Reddit	8:37
		Code Icons Into Website	9:36
		Add This Browser	11:58
RSS Feeds			13:59
	Intro		0:00
	Lesson Overview		0:23
	Syndicated Sites		2:07
		RSS	2:12
		Used to Publish Frequently Updated Works	2:28
		Syndicate Content Automatically	2:38
		User Subscribes to a Feed by Entering Into the Reader the Feed's URI or Clicking Feed Icon	3:00
		Website That Shows RSS Feeds	3:28
		What You Want People to Do: Encourage People to Subscribe or Create Code	4:16
	Feeds Page		5:22
		Encourage People to Subscribe Now	5:45
		Browser	6:28
	Menu Bar		7:05
		Name of Blog	7:23
		Different Articles in Blog	7:27
	On The Website		8:45
	Steps		9:48
		Website That Generates RSS Feeds	10:04
		Feeds2JS Website	10:30
		Build	10:46
		How to Syndicate	12:02

Duration: minutes

Number of Lessons:

Student Feedback

4.3

2 Reviews

100%

By Sina Rostam•April 15, 2013

thanks foe the great video.I learned a lot on topic of community as well as sharing with other.

By Jorge Guerrero•August 10, 2012

What about YouTube? Is that a good marketing tool? A lot of people use it to market products, including you guys at educator. I mean YouTube is how I found out about you.