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Creating a Specific Facebook Page

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Creating a Specific Facebook Page

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Jim Hague

Jim Hague

Creating a Specific Facebook Page

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Table of Contents

Section 1: E-Marketing
Intro to E-Marketing

13m 46s

Intro
0:00
Lesson Overview
0:12
What is SEO?
2:53
Search Engine Optimization
2:54
Educator.com Website
3:45
Title Tag
4:30
Two Types of SEO Strategies
5:06
Free or Organic
5:17
Paid
6:43
What is Social Media
8:37
Social Media
8:44
E-Newsletters
10:14
What is E-Newsletters?
10:19
Blogging
12:17
The Impact
13:14
Tools

28m 34s

Intro
0:00
Lesson Overview
0:34
Bot
0:47
View Source
4:31
FireFox
5:09
Internet Explorer
5:37
Google Chrome
6:31
Web Page Example
7:24
View Source Code
7:34
Head Section
8:06
Editing
10:11
Header Section
10:19
What is the Head and Body Section
10:41
What's Not Relevant
12:09
Description
13:57
Tools to Edit
14:41
Maintain Images for Website
16:25
Uploading/ Downloading
17:13
Filezilla and Fetch
17:32
Sub Text Editors
18:05
Blogging Accounts
19:40
Bot Looks for Relevancy
19:59
WordPress.com
21:49
Blogger
24:09
Social Media Accounts
25:14
Facebook
26:30
Twitter
27:22
LinkedIn
27:28
Google Plus
27:32
Pinterest
27:48
SEO Tags

28m 56s

Intro
0:00
Lesson Overview
0:27
View Source
1:03
Source in Firefox
1:39
Editing
1:54
Title Tag
3:16
What a Title Tag Is
4:37
Optimal Format
4:53
What It Looks Like
5:11
Max Characters
6:06
Description Tag
10:02
What a Description Is
10:14
Code Sample
10:32
Keywords
14:25
META Keywords
15:21
Internal Search Engines
15:32
Indexes
16:03
Finding Best Keyword
17:26
Google Trends
18:18
Keyword Tool
21:10
Keyword Density
26:08
Definition
26:19
SEO Book Website: Keyword Density Analyzer Tool
27:50
Domain Names / Landing Pages

19m 42s

Intro
0:00
Lesson Overview
0:33
Domain Names and SEO
1:08
Why Do We Emphasize on Domain Names
1:10
Keyword Rich Domain Names
3:33
Register a Domain Name
4:45
Full Control of Domain Name
5:02
Several Types of Domain Names
6:13
Keyword Combinations
6:25
Local/ Business
6:37
Purpose Domain Names
8:49
Statement Domains
9:50
Youtube: Choosing the Right Domain Name
11:12
Landing Pages
12:41
What If I Have a Business Name with No Keywords?
13:15
Definition and Purpose
15:19
Example of a Landing Page
16:59
Actual Example of a Landing Page
18:25
Link Exchange / Page Rank

16m 5s

Intro
0:00
Lesson Overview
0:32
Benefits of Exchanging Links
0:59
Websites You Want to Link To
1:31
Only Link to Businesses That Will Link Back to You
3:13
Social Media
4:30
Page Rank
5:22
Measures Importance
5:33
How to Measure Page Rank
6:35
Rankings
7:58
Page Rank Checker
10:01
Page Rank Website
10:19
Link Decoration
13:29
'For More Information, Click Here'
14:01
Detailed Sentence
14:20
Site Maps / Robot Txt

30m

Intro
0:00
Lesson Overview
0:20
What are Site Maps
1:02
Bot
1:16
Site Maps & Robot Txt
1:44
Google -> Bot -> Directory
3:17
FTP
3:50
XML SiteMap
4:41
Generate Site Map
5:37
Create an XML Sitemap PDF
5:53
Generate Site Map
7:36
Angelus Oaks Website
7:45
Generator Homepage
9:40
FTP File Manager
11:25
Webmaster Tools
12:39
Webmaster Central
14:29
How to Submit a Sitemap?
17:21
Robot Txt
17:45
Robot Txt Generator
19:17
Robot Txt Generator Website
19:50
FTP File Manager
23:29
.htaccess
24:26
Purpose
26:05
How the htaccess Looks Like
27:19
Create Text File & Save As
28:22
Review How to Upload Into Server
28:57
Adwords

30m 25s

Intro
0:00
Lesson Overview
0:14
What is Adwords?
1:15
Two Types of Search Engine Strategies
1:45
Two Types of Advertising
3:06
Pay-Per-Click
3:14
Cost-Per-Thousand
3:25
Allowed to Set a Budget
6:11
Eligible to Show on Google's Partner Network
7:21
Web Portals
9:30
Placement
10:51
Free
10:55
Starts with Title
11:35
Adsense
14:25
Google Allows You to Embed Relevant Keywords to Website
15:14
Definition of Adsense
16:19
Targeting
18:14
Contextual Targeting
18:18
Placement Targeting
18:37
Budgeting
20:00
Google Site
20:33
Google Adwords Website
22:23
Campaign Management
23:50
Ad Looks Like This
28:21
Suggestions
28:33
Creating a Personal Facebook Page

15m 8s

Intro
0:00
Lesson Objective
0:19
Why Personal Pages
2:19
Group Page
2:27
Communicate with Friends, Families & Associates
3:01
Facebook.com
3:13
Simple Sign Up Process
3:44
Facebook News Feeds
4:49
What is News Feed?
4:59
Other Messages, Find Friends & People You May Know
5:40
Groups
6:52
Account Info
7:19
Facebook
7:29
Facebook Homepage
7:34
Messages
8:26
Events
8:37
Favorites
8:44
Special Interest: Educator's Facebook
9:22
Facebook Personal Page
10:27
Homepage
11:37
Public Page
11:44
To Create Group Pages
12:41
Creating a Specific Facebook Page

27m 24s

Intro
0:00
Lesson Overview
0:16
Why Group Page
0:41
Communicate Directly to Those of Like Mind
0:45
Affordable
2:08
Key Idea of Facebook
2:55
Group Page
5:10
Facebook Pages
6:02
Facebook.com/pages
6:30
Like any Page / Sample Pages
7:31
Create a Page
9:00
Creating a Sample Page
9:24
What the Facebook Group Page Looks Like
10:32
Edit Profile
11:01
View Page
12:57
Friends: Close Friends, Acquaintances…
14:04
Show/ Hide Admin Panel
18:27
Add to Your Website
18:58
Sample of Facebook on Website: The Scriptwriters Network Website
19:31
Add Facebook Like Box
20:06
Like Box on Facebook
21:13
Like Box Code
23:45
Other Things to Add on Website: Comments, Like Button, Log In Button
24:13
Facebook Advertising

15m 2s

Intro
0:00
Lesson Overview
0:31
Increase Likes on Facebook
0:50
Facebook Advertisements
2:12
Sponsored Ads
2:20
Clicking on the Thumbnails
3:53
Conversion = Interaction
4:59
Why Facebook Advertisement
5:15
Free Labor
5:28
Bidding Process and Google Adwords
5:54
Facebook Targets People Who Express Interest
6:26
Facebook Pages
6:51
Create an Ad
7:18
Facebook.com/business/ads/
8:03
Facebook.com/marketing
8:58
Creating an Ad
9:33
Advertising on Facebook
10:33
Budget
14:40
Facebook Splash Page

17m 53s

Intro
0:00
Lesson Overview
0:23
Why Facebook Splash Page
0:50
Promote Something
0:52
Not Used Much Because It Involves Coding
1:26
How to Build
2:03
First, Create a Regular HTML Page
2:05
Splash Page Leads to Main Website
2:37
How the Website Looks Like
3:30
Create the Website
4:55
Iframe Apps
4:59
Only Works on Group Page
5:14
Group Page Admin Panel
6:18
Want to Show You How to Create
7:00
Select the Group Page from Drop Down Menu
8:48
Add Code Into Open Field
9:11
Copy Into Box and Press Submit
12:52
Link to Your Website - Go to Group Page
12:54
Welcome Page
14:26
Edit Page
15:56
Click on Apps
16:07
Twitter

19m 45s

Intro
0:00
Lesson Overview
0:13
Why Twitter
1:14
500 Million Active Users
1:46
Microblogging
2:05
Converts Large URLs
3:11
Follow People
4:10
Who Uses Twitter
4:23
Create an Account
5:32
The Twitter Look
6:10
Youtube: Twitter in Plain English
7:20
Twitter Homepage
10:02
Following
11:43
Control Account / Settings
14:05
Profile Info: Name/ Location/ Website
15:43
Design of Your Page
16:01
Applications
16:34
Search for People
17:05
Homepage has Tweets of Popular Sites
17:54
Connect Key
18:45
Spreading Twitter

14m 5s

Intro
0:00
Lesson Overview
0:17
Twitter Feed
1:16
Twitter Feed on Website
2:16
How to Create a Twitter Feed on Your Website
3:00
After You Google: How to Create a Twitter Feed on your Website
3:29
Widgets for My Website
4:00
Profile Widget
5:44
Search Widget
7:37
Twitter App for Facebook
11:03
Example of How to Show Twitter Feeds on Facebook
11:35
Twitter Settings
12:26
Facebook
13:41
LinkedIn

15m 43s

Intro
0:00
Lesson Overview
0:11
Why LinkedIn
0:29
Professional Networking
1:14
Blog
2:06
LinkedIn Account Homepage
2:27
Share/ Update
2:46
Connections Feeds
3:38
People You May Know
4:28
Who Viewed Your Profile, Your Network & Groups You May Like
5:36
WordPress
6:30
Edit Profile
6:55
Contacts / Connections
8:00
Groups
10:58
Jobs
11:45
News
13:18
Applications
13:36
Most Important Thing About LinkedIn: Connections
14:24
Tweet Through LinkedIn
14:53
Pinterest

30m 17s

Intro
0:00
Lesson Overview
0:16
Why Pinterest
5:04
Bookmarking
5:24
Signing In
7:46
Pinterest Website
8:15
Connect with Twitter or Facebook
9:53
Logging In
10:25
People You're Following / Followers
11:50
Pinning It
12:17
Bookmark
12:26
Creating Boards
13:50
Pinterest Website
14:00
Options on Top Right
14:30
Invite Friends
14:53
Find Friends
16:39
Boards
17:15
Boards & Pins
18:09
Settings
18:45
Create a Board
19:18
Adding Sites
21:18
Add and Upload a Pin Option
21:36
Edit Boards
25:57
Why Pinterest?
26:30
Businesses That Are Beneficial to Pinterest
27:03
YouTube

29m 20s

Intro
0:00
Lesson Overview
0:12
Why YouTube?
1:07
Upload Videos and Watch Videos
1:43
Second Largest Search Queries Outside of Google
2:13
Signing In
3:08
Creating YouTube Account
3:55
Google/ YouTube
5:20
YouTube Browser
5:48
Upload Video
7:13
Select Files
7:34
How to Upload
8:11
Making Money with YouTube
8:50
Upload Video Files
9:03
Video Example: Charlie Bit my Finger
11:23
Your YouTube User Account
14:56
Video Manager
16:59
Educator.com YouTube
18:20
History
19:26
Video Editor
20:20
Subscriptions
21:49
Analytics
22:35
Personal Messages
22:58
Settings
25:05
Making Money on YouTube
25:49
Embed Videos
27:27
Most Popular Social Networks

11m 40s

Intro
0:00
Lesson Overview
0:32
Most Visited 12
0:44
Top Three: Facebook, Twitter, LinkedIn
0:55
Myspace.com
1:17
Recommended for Musicians and Public Speakers
2:43
Google Plus
3:06
Deviant Art
4:28
Live Journal
6:27
Tagged
6:35
Orkut
6:44
Café Mom
7:32
Ning
8:09
Meet Up
9:15
E-Newsletters

29m 56s

Intro
0:00
Lesson Overview
0:19
Example of E-Newsletter
1:24
E-Newsletter is Really a Web Page
3:16
Another Example
3:46
Example of E-Newsletter We'll Send Out in This Session
5:46
Why E-Newsletter
6:44
Direct Contact
6:50
Less Expensive
8:22
Strengthens the Relationship with your Customers
8:51
Increases Lead Generation and Cross-Selling
9:35
Increases the Value of Your Website
10:13
Protocol: Design Newsletter
11:52
Web Tools to use to Design
12:30
Protocol: Website Collection
13:34
Collect Names and Emails
13:42
Example of Website That has This
14:31
Protocol: Database
15:17
Example of Database
15:30
Protocol: Sending It
16:48
Use Email Service Provider
16:57
Browser
18:47
Constant Contact
19:04
Constant Contact Home
20:22
iContact
21:49
Campaign Monitor
22:26
Create a New Campaign
23:54
E-Newsletters: Coding

24m 23s

Intro
0:00
Lesson Overview
0:42
Browser
2:08
Confirmation Link That You Signed Up
3:11
Campaign Monitor
4:33
Create Unsubscribe Settings
4:56
Subscription Confirmation Email
6:10
Design a Site
6:42
Step 1: Collect Names and Emails
7:10
Step 2: Create Newsletter
7:34
Step 1 - Sign Up Form
10:07
Browser: Forms and How to Create It
10:35
After Submission
15:30
Step 2 - Add That to Website
17:32
See Subscribe on Home Page
17:51
Step 3 - Create Newsletter
18:03
Step 4 - Run It Through a Processor
18:35
Review of the Steps
18:54
Make Sure to Use Absolute URLs
19:58
Absolute URLs Look Like This
20:50
Result of Absolute and Relative URL
22:43
Text Messaging

17m 10s

Intro
0:00
Lesson Overview
0:54
Why Text Message
2:29
Direct Contact with You and Your Customers or Prospects
2:36
Less Expensive
3:36
Far More Effective than Emailing
4:07
Same Techniques as Collecting Names and Emails
4:52
Capture Cell Phone Number/ Carrier
7:08
Example: World Luminaries Website
8:17
Add to Database
8:55
Export Information Into an Excel Sheet
9:30
Use a Service
10:21
Website Examples
11:29
Convert Phone to Email
12:34
List of SMS Number/ Carrier PDF
14:13
Protocol: Sending It
15:24
Blogging

25m 59s

Intro
0:00
Lesson Overview
0:14
Blog
3:24
WordPress
3:30
Keeps Your Customer Base Informed
5:29
Great for SEO Since You Link Back to Your Own Website
5:39
Blogger
6:07
Capture Cell Phone Number/ Carrier
6:45
Wordpress Browser
7:40
Suggest Going to WordPress.com to Create an Account
9:10
Dashboard
10:01
Posts
10:40
How to Post Comments
11:26
Categories
12:41
Copy or Add a New Post
14:13
Pages
15:54
Sign In and Control Panel
21:16
Benefit of Blogging
23:03
Syndication

13m 38s

Intro
0:00
Lesson Overview
0:13
Reason for Syndication
0:25
Example of Popular Sources That Get Syndicated
2:40
Three Ways of Syndicating Your Articles
3:39
Syndicated Sites
4:51
Social Media Websites
4:58
Educator.com Browser
6:25
Crystaldi Browser
7:39
WordPress
8:02
Reddit
8:37
Code Icons Into Website
9:36
Add This Browser
11:58
RSS Feeds

13m 59s

Intro
0:00
Lesson Overview
0:23
Syndicated Sites
2:07
RSS
2:12
Used to Publish Frequently Updated Works
2:28
Syndicate Content Automatically
2:38
User Subscribes to a Feed by Entering Into the Reader the Feed's URI or Clicking Feed Icon
3:00
Website That Shows RSS Feeds
3:28
What You Want People to Do: Encourage People to Subscribe or Create Code
4:16
Feeds Page
5:22
Encourage People to Subscribe Now
5:45
Browser
6:28
Menu Bar
7:05
Name of Blog
7:23
Different Articles in Blog
7:27
On The Website
8:45
Steps
9:48
Website That Generates RSS Feeds
10:04
Feeds2JS Website
10:30
Build
10:46
How to Syndicate
12:02
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