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Facebook Advertising

  • Why FaceBook Advertisement
  • How To Create An Ad
  • How to Manage Ads

Facebook Advertising

Lecture Slides are screen-captured images of important points in the lecture. Students can download and print out these lecture slide images to do practice problems as well as take notes while watching the lecture.

  • Intro 0:00
  • Lesson Overview 0:31
    • Increase Likes on Facebook
  • Facebook Advertisements 2:12
    • Sponsored Ads
    • Clicking on the Thumbnails
    • Conversion = Interaction
  • Why Facebook Advertisement 5:15
    • Free Labor
    • Bidding Process and Google Adwords
    • Facebook Targets People Who Express Interest
  • Facebook Pages 6:51
    • Create an Ad
    • Facebook.com/business/ads/
    • Facebook.com/marketing
    • Creating an Ad
    • Advertising on Facebook
    • Budget

Related Services

Jim Hague

Jim Hague

Facebook Advertising

Slide Duration:

Table of Contents

Section 1: E-Marketing
Intro to E-Marketing

13m 46s

Intro
0:00
Lesson Overview
0:12
What is SEO?
2:53
Search Engine Optimization
2:54
Educator.com Website
3:45
Title Tag
4:30
Two Types of SEO Strategies
5:06
Free or Organic
5:17
Paid
6:43
What is Social Media
8:37
Social Media
8:44
E-Newsletters
10:14
What is E-Newsletters?
10:19
Blogging
12:17
The Impact
13:14
Tools

28m 34s

Intro
0:00
Lesson Overview
0:34
Bot
0:47
View Source
4:31
FireFox
5:09
Internet Explorer
5:37
Google Chrome
6:31
Web Page Example
7:24
View Source Code
7:34
Head Section
8:06
Editing
10:11
Header Section
10:19
What is the Head and Body Section
10:41
What's Not Relevant
12:09
Description
13:57
Tools to Edit
14:41
Maintain Images for Website
16:25
Uploading/ Downloading
17:13
Filezilla and Fetch
17:32
Sub Text Editors
18:05
Blogging Accounts
19:40
Bot Looks for Relevancy
19:59
WordPress.com
21:49
Blogger
24:09
Social Media Accounts
25:14
Facebook
26:30
Twitter
27:22
LinkedIn
27:28
Google Plus
27:32
Pinterest
27:48
SEO Tags

28m 56s

Intro
0:00
Lesson Overview
0:27
View Source
1:03
Source in Firefox
1:39
Editing
1:54
Title Tag
3:16
What a Title Tag Is
4:37
Optimal Format
4:53
What It Looks Like
5:11
Max Characters
6:06
Description Tag
10:02
What a Description Is
10:14
Code Sample
10:32
Keywords
14:25
META Keywords
15:21
Internal Search Engines
15:32
Indexes
16:03
Finding Best Keyword
17:26
Google Trends
18:18
Keyword Tool
21:10
Keyword Density
26:08
Definition
26:19
SEO Book Website: Keyword Density Analyzer Tool
27:50
Domain Names / Landing Pages

19m 42s

Intro
0:00
Lesson Overview
0:33
Domain Names and SEO
1:08
Why Do We Emphasize on Domain Names
1:10
Keyword Rich Domain Names
3:33
Register a Domain Name
4:45
Full Control of Domain Name
5:02
Several Types of Domain Names
6:13
Keyword Combinations
6:25
Local/ Business
6:37
Purpose Domain Names
8:49
Statement Domains
9:50
Youtube: Choosing the Right Domain Name
11:12
Landing Pages
12:41
What If I Have a Business Name with No Keywords?
13:15
Definition and Purpose
15:19
Example of a Landing Page
16:59
Actual Example of a Landing Page
18:25
Link Exchange / Page Rank

16m 5s

Intro
0:00
Lesson Overview
0:32
Benefits of Exchanging Links
0:59
Websites You Want to Link To
1:31
Only Link to Businesses That Will Link Back to You
3:13
Social Media
4:30
Page Rank
5:22
Measures Importance
5:33
How to Measure Page Rank
6:35
Rankings
7:58
Page Rank Checker
10:01
Page Rank Website
10:19
Link Decoration
13:29
'For More Information, Click Here'
14:01
Detailed Sentence
14:20
Site Maps / Robot Txt

30m

Intro
0:00
Lesson Overview
0:20
What are Site Maps
1:02
Bot
1:16
Site Maps & Robot Txt
1:44
Google -> Bot -> Directory
3:17
FTP
3:50
XML SiteMap
4:41
Generate Site Map
5:37
Create an XML Sitemap PDF
5:53
Generate Site Map
7:36
Angelus Oaks Website
7:45
Generator Homepage
9:40
FTP File Manager
11:25
Webmaster Tools
12:39
Webmaster Central
14:29
How to Submit a Sitemap?
17:21
Robot Txt
17:45
Robot Txt Generator
19:17
Robot Txt Generator Website
19:50
FTP File Manager
23:29
.htaccess
24:26
Purpose
26:05
How the htaccess Looks Like
27:19
Create Text File & Save As
28:22
Review How to Upload Into Server
28:57
Adwords

30m 25s

Intro
0:00
Lesson Overview
0:14
What is Adwords?
1:15
Two Types of Search Engine Strategies
1:45
Two Types of Advertising
3:06
Pay-Per-Click
3:14
Cost-Per-Thousand
3:25
Allowed to Set a Budget
6:11
Eligible to Show on Google's Partner Network
7:21
Web Portals
9:30
Placement
10:51
Free
10:55
Starts with Title
11:35
Adsense
14:25
Google Allows You to Embed Relevant Keywords to Website
15:14
Definition of Adsense
16:19
Targeting
18:14
Contextual Targeting
18:18
Placement Targeting
18:37
Budgeting
20:00
Google Site
20:33
Google Adwords Website
22:23
Campaign Management
23:50
Ad Looks Like This
28:21
Suggestions
28:33
Creating a Personal Facebook Page

15m 8s

Intro
0:00
Lesson Objective
0:19
Why Personal Pages
2:19
Group Page
2:27
Communicate with Friends, Families & Associates
3:01
Facebook.com
3:13
Simple Sign Up Process
3:44
Facebook News Feeds
4:49
What is News Feed?
4:59
Other Messages, Find Friends & People You May Know
5:40
Groups
6:52
Account Info
7:19
Facebook
7:29
Facebook Homepage
7:34
Messages
8:26
Events
8:37
Favorites
8:44
Special Interest: Educator's Facebook
9:22
Facebook Personal Page
10:27
Homepage
11:37
Public Page
11:44
To Create Group Pages
12:41
Creating a Specific Facebook Page

27m 24s

Intro
0:00
Lesson Overview
0:16
Why Group Page
0:41
Communicate Directly to Those of Like Mind
0:45
Affordable
2:08
Key Idea of Facebook
2:55
Group Page
5:10
Facebook Pages
6:02
Facebook.com/pages
6:30
Like any Page / Sample Pages
7:31
Create a Page
9:00
Creating a Sample Page
9:24
What the Facebook Group Page Looks Like
10:32
Edit Profile
11:01
View Page
12:57
Friends: Close Friends, Acquaintances…
14:04
Show/ Hide Admin Panel
18:27
Add to Your Website
18:58
Sample of Facebook on Website: The Scriptwriters Network Website
19:31
Add Facebook Like Box
20:06
Like Box on Facebook
21:13
Like Box Code
23:45
Other Things to Add on Website: Comments, Like Button, Log In Button
24:13
Facebook Advertising

15m 2s

Intro
0:00
Lesson Overview
0:31
Increase Likes on Facebook
0:50
Facebook Advertisements
2:12
Sponsored Ads
2:20
Clicking on the Thumbnails
3:53
Conversion = Interaction
4:59
Why Facebook Advertisement
5:15
Free Labor
5:28
Bidding Process and Google Adwords
5:54
Facebook Targets People Who Express Interest
6:26
Facebook Pages
6:51
Create an Ad
7:18
Facebook.com/business/ads/
8:03
Facebook.com/marketing
8:58
Creating an Ad
9:33
Advertising on Facebook
10:33
Budget
14:40
Facebook Splash Page

17m 53s

Intro
0:00
Lesson Overview
0:23
Why Facebook Splash Page
0:50
Promote Something
0:52
Not Used Much Because It Involves Coding
1:26
How to Build
2:03
First, Create a Regular HTML Page
2:05
Splash Page Leads to Main Website
2:37
How the Website Looks Like
3:30
Create the Website
4:55
Iframe Apps
4:59
Only Works on Group Page
5:14
Group Page Admin Panel
6:18
Want to Show You How to Create
7:00
Select the Group Page from Drop Down Menu
8:48
Add Code Into Open Field
9:11
Copy Into Box and Press Submit
12:52
Link to Your Website - Go to Group Page
12:54
Welcome Page
14:26
Edit Page
15:56
Click on Apps
16:07
Twitter

19m 45s

Intro
0:00
Lesson Overview
0:13
Why Twitter
1:14
500 Million Active Users
1:46
Microblogging
2:05
Converts Large URLs
3:11
Follow People
4:10
Who Uses Twitter
4:23
Create an Account
5:32
The Twitter Look
6:10
Youtube: Twitter in Plain English
7:20
Twitter Homepage
10:02
Following
11:43
Control Account / Settings
14:05
Profile Info: Name/ Location/ Website
15:43
Design of Your Page
16:01
Applications
16:34
Search for People
17:05
Homepage has Tweets of Popular Sites
17:54
Connect Key
18:45
Spreading Twitter

14m 5s

Intro
0:00
Lesson Overview
0:17
Twitter Feed
1:16
Twitter Feed on Website
2:16
How to Create a Twitter Feed on Your Website
3:00
After You Google: How to Create a Twitter Feed on your Website
3:29
Widgets for My Website
4:00
Profile Widget
5:44
Search Widget
7:37
Twitter App for Facebook
11:03
Example of How to Show Twitter Feeds on Facebook
11:35
Twitter Settings
12:26
Facebook
13:41
LinkedIn

15m 43s

Intro
0:00
Lesson Overview
0:11
Why LinkedIn
0:29
Professional Networking
1:14
Blog
2:06
LinkedIn Account Homepage
2:27
Share/ Update
2:46
Connections Feeds
3:38
People You May Know
4:28
Who Viewed Your Profile, Your Network & Groups You May Like
5:36
WordPress
6:30
Edit Profile
6:55
Contacts / Connections
8:00
Groups
10:58
Jobs
11:45
News
13:18
Applications
13:36
Most Important Thing About LinkedIn: Connections
14:24
Tweet Through LinkedIn
14:53
Pinterest

30m 17s

Intro
0:00
Lesson Overview
0:16
Why Pinterest
5:04
Bookmarking
5:24
Signing In
7:46
Pinterest Website
8:15
Connect with Twitter or Facebook
9:53
Logging In
10:25
People You're Following / Followers
11:50
Pinning It
12:17
Bookmark
12:26
Creating Boards
13:50
Pinterest Website
14:00
Options on Top Right
14:30
Invite Friends
14:53
Find Friends
16:39
Boards
17:15
Boards & Pins
18:09
Settings
18:45
Create a Board
19:18
Adding Sites
21:18
Add and Upload a Pin Option
21:36
Edit Boards
25:57
Why Pinterest?
26:30
Businesses That Are Beneficial to Pinterest
27:03
YouTube

29m 20s

Intro
0:00
Lesson Overview
0:12
Why YouTube?
1:07
Upload Videos and Watch Videos
1:43
Second Largest Search Queries Outside of Google
2:13
Signing In
3:08
Creating YouTube Account
3:55
Google/ YouTube
5:20
YouTube Browser
5:48
Upload Video
7:13
Select Files
7:34
How to Upload
8:11
Making Money with YouTube
8:50
Upload Video Files
9:03
Video Example: Charlie Bit my Finger
11:23
Your YouTube User Account
14:56
Video Manager
16:59
Educator.com YouTube
18:20
History
19:26
Video Editor
20:20
Subscriptions
21:49
Analytics
22:35
Personal Messages
22:58
Settings
25:05
Making Money on YouTube
25:49
Embed Videos
27:27
Most Popular Social Networks

11m 40s

Intro
0:00
Lesson Overview
0:32
Most Visited 12
0:44
Top Three: Facebook, Twitter, LinkedIn
0:55
Myspace.com
1:17
Recommended for Musicians and Public Speakers
2:43
Google Plus
3:06
Deviant Art
4:28
Live Journal
6:27
Tagged
6:35
Orkut
6:44
Café Mom
7:32
Ning
8:09
Meet Up
9:15
E-Newsletters

29m 56s

Intro
0:00
Lesson Overview
0:19
Example of E-Newsletter
1:24
E-Newsletter is Really a Web Page
3:16
Another Example
3:46
Example of E-Newsletter We'll Send Out in This Session
5:46
Why E-Newsletter
6:44
Direct Contact
6:50
Less Expensive
8:22
Strengthens the Relationship with your Customers
8:51
Increases Lead Generation and Cross-Selling
9:35
Increases the Value of Your Website
10:13
Protocol: Design Newsletter
11:52
Web Tools to use to Design
12:30
Protocol: Website Collection
13:34
Collect Names and Emails
13:42
Example of Website That has This
14:31
Protocol: Database
15:17
Example of Database
15:30
Protocol: Sending It
16:48
Use Email Service Provider
16:57
Browser
18:47
Constant Contact
19:04
Constant Contact Home
20:22
iContact
21:49
Campaign Monitor
22:26
Create a New Campaign
23:54
E-Newsletters: Coding

24m 23s

Intro
0:00
Lesson Overview
0:42
Browser
2:08
Confirmation Link That You Signed Up
3:11
Campaign Monitor
4:33
Create Unsubscribe Settings
4:56
Subscription Confirmation Email
6:10
Design a Site
6:42
Step 1: Collect Names and Emails
7:10
Step 2: Create Newsletter
7:34
Step 1 - Sign Up Form
10:07
Browser: Forms and How to Create It
10:35
After Submission
15:30
Step 2 - Add That to Website
17:32
See Subscribe on Home Page
17:51
Step 3 - Create Newsletter
18:03
Step 4 - Run It Through a Processor
18:35
Review of the Steps
18:54
Make Sure to Use Absolute URLs
19:58
Absolute URLs Look Like This
20:50
Result of Absolute and Relative URL
22:43
Text Messaging

17m 10s

Intro
0:00
Lesson Overview
0:54
Why Text Message
2:29
Direct Contact with You and Your Customers or Prospects
2:36
Less Expensive
3:36
Far More Effective than Emailing
4:07
Same Techniques as Collecting Names and Emails
4:52
Capture Cell Phone Number/ Carrier
7:08
Example: World Luminaries Website
8:17
Add to Database
8:55
Export Information Into an Excel Sheet
9:30
Use a Service
10:21
Website Examples
11:29
Convert Phone to Email
12:34
List of SMS Number/ Carrier PDF
14:13
Protocol: Sending It
15:24
Blogging

25m 59s

Intro
0:00
Lesson Overview
0:14
Blog
3:24
WordPress
3:30
Keeps Your Customer Base Informed
5:29
Great for SEO Since You Link Back to Your Own Website
5:39
Blogger
6:07
Capture Cell Phone Number/ Carrier
6:45
Wordpress Browser
7:40
Suggest Going to WordPress.com to Create an Account
9:10
Dashboard
10:01
Posts
10:40
How to Post Comments
11:26
Categories
12:41
Copy or Add a New Post
14:13
Pages
15:54
Sign In and Control Panel
21:16
Benefit of Blogging
23:03
Syndication

13m 38s

Intro
0:00
Lesson Overview
0:13
Reason for Syndication
0:25
Example of Popular Sources That Get Syndicated
2:40
Three Ways of Syndicating Your Articles
3:39
Syndicated Sites
4:51
Social Media Websites
4:58
Educator.com Browser
6:25
Crystaldi Browser
7:39
WordPress
8:02
Reddit
8:37
Code Icons Into Website
9:36
Add This Browser
11:58
RSS Feeds

13m 59s

Intro
0:00
Lesson Overview
0:23
Syndicated Sites
2:07
RSS
2:12
Used to Publish Frequently Updated Works
2:28
Syndicate Content Automatically
2:38
User Subscribes to a Feed by Entering Into the Reader the Feed's URI or Clicking Feed Icon
3:00
Website That Shows RSS Feeds
3:28
What You Want People to Do: Encourage People to Subscribe or Create Code
4:16
Feeds Page
5:22
Encourage People to Subscribe Now
5:45
Browser
6:28
Menu Bar
7:05
Name of Blog
7:23
Different Articles in Blog
7:27
On The Website
8:45
Steps
9:48
Website That Generates RSS Feeds
10:04
Feeds2JS Website
10:30
Build
10:46
How to Syndicate
12:02
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