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Laws of Persuasion

  • Dr. Robert Cialdini wrote “Influence”
  • Law of Reciprocity
  • Law of Contrast
  • Law of Association
  • Law of Social Proof
  • Law of Consistency
  • Use of persuasion to make friends, helps others, find a job, or get into college
  • Use of persuasion to write great papers

Laws of Persuasion

Lecture Slides are screen-captured images of important points in the lecture. Students can download and print out these lecture slide images to do practice problems as well as take notes while watching the lecture.

  • Intro 0:00
  • Laws of Persuasion 0:09
    • Examples of Uses of Laws of Persuasion
    • Can Be Consistent with Logic or Can Be Logical Fallacies
  • 1st Law: Reciprocity 3:58
    • Definition
    • Example
    • What You Can Do
  • 2nd Law: Contrast 6:50
    • Definition
    • Example
    • What You Can Do
  • 3rd Law: Social Proof 9:56
    • Definition
    • Examples of Uses of Laws of Persuasion
    • What You Can Do
  • 4th Law: Consistency 14:14
    • Definition
    • Examples
    • What You Can Do
  • 5th Law: Association 19:06
    • Definition
    • Examples
    • How It Works
  • Wrap Up 21:49
    • Laws Can Be Used for Good or Evil
  • Assignment 23:29

Related Books & Services

Joel Gonzaga

Joel Gonzaga

Laws of Persuasion

Slide Duration:

Table of Contents

Section 0:
Intro

15m 32s

Intro
0:00
Who Should Take This Course?
0:12
What Will You Get Out of This Course
1:24
Basics
1:37
Other Stuff
2:37
What Do We Write?
3:36
Grades
3:44
College
4:18
Jobs
5:26
Kinds of Writing
6:29
Logos
6:44
Rhetoric
7:35
Creative
8:39
Use All Three
9:20
Your Brain
9:48
Left Brain
10:10
Right Brain
10:35
Examples of Left Brain Problems
11:05
Examples of Right Brain Problems
11:28
The Assignment
11:59
Items Needed
12:06
The Task
13:02
Potential Problems, Left Brain
13:43
Potential Problems, Right Brain
14:21
Recap
14:59
How to Write a Summary

18m 20s

Intro
0:00
What is Summarization?
0:12
Samual Langhorne Clemens
0:29
Why Do We Need to Summarize?
1:03
Plans for This Lesson
2:29
Skimming and Scanning
2:49
Skimming
2:53
Scanning
3:59
The Details
4:12
Ask the Right Questions
4:45
Summarizing an Article
5:24
Summarizing an Article, Continued
6:37
Summarizing an Article, Continued
7:43
Get the Details
8:38
My Summary
9:36
Summarizing Stories
11:02
What is a Protagonist?
11:16
Qualities
11:24
Examples
11:54
Three Act Structure
12:12
Act One
12:27
Act Two
13:15
Act Three
13:50
Three Act Example 1
14:18
Three Act Example 2
15:26
Three Act Example 2, Continued
16:01
Three Act Example 2, Continued
16:41
Assignment
17:38
Intro to Books

12m 9s

Intro
0:00
Which Books
0:11
Genres: Sci-Fi
0:34
Wrinkle in Time
1:32
Political World in 1963
2:16
Like Harry Potter
3:35
Book's Reception
4:23
Brave New World
5:13
Political World in 1932
6:24
Special Type of Sci-Fi
8:16
Reception
9:16
Assignment
10:28
Things to Read

19m 50s

Intro
0:00
A Quote from Terry Pratchett
0:17
Silent with Knowledge
0:43
Learning What to Learn
1:24
Millionaires
2:01
Two Types of Ignorance
2:47
Ignorance of Stuff We Know
3:06
Ignorance of Stuff We Don't Know
3:41
Starting to Research: Internet Sources
4:20
Internet News Agencies
4:37
Entertainment News
5:03
Any Popular Magazine
5:47
Crowd Sources
6:16
Wikipedia
7:54
Blogs
9:36
Check the Blogger
10:15
Example Derick Sivers
11:11
Be Careful About Citing
11:50
Starting to Research: Libraries
12:15
Starting to Research: Bookstore
13:35
Assignment: Check In
14:40
Library or Bookstore
16:09
Wikipedia Game!
17:34
Example: Wikipedia Game!
18:38
Reading
19:14
Story Check In: Conflicts

20m 45s

Intro
0:00
Story One
0:16
Story Two
0:43
Wise Words
1:23
Conflicts
2:05
Types of Conflict
3:34
Person vs Person
3:37
Person vs Nature
5:51
Person vs Society
8:15
Person vs Machine
9:39
Person vs Self
11:07
Poorly Written Conflict
14:15
Well Written Conflict
15:59
Example
16:02
Components
16:47
Conflict in Wrinkle in Time
18:11
Conflict in Brave New World
19:12
Brainstorming, Topics & Thesis

15m 6s

Intro
0:00
Basic Structure of an Essay
0:26
Introduction Paragraph
0:47
Body Paragraphs
1:04
Closing Paragraph
1:16
Clear Thesis and Topic
1:28
Topic and a Thesis
1:58
Topic
2:03
Thesis
2:32
Steps to a Thesis
2:54
Brainstorming
3:18
The Blank Page / Example
3:50
Example: Whales
4:49
The Exploded Ideas
5:42
Pick a Topic, Ask Question
6:12
Which Questions to Answer
6:56
Example of the 'What'
7:50
Rules for a Thesis
8:21
Example
8:52
Shorter
9:33
Opinion/ Argument Thesis
9:59
Example
10:45
Interrogative Questions
11:27
What and Why Questions
11:57
How Questions
12:20
Example of Decent Thesis
12:35
Assignment
13:33
The Destination, The Path, The Thesis

17m 54s

Intro
0:00
Review from Last Lesson
0:27
Interrogative Questions
1:07
For This Current Lesson
1:20
The Map Analogy
1:36
Example: Asking for Directions
2:07
Finding 'X' on a Map
3:34
Finding a Path
6:20
Questions
6:29
Refining the Path
7:19
Find the Broadest Ideas
7:23
Find Ideas that Seem to go Together
8:17
Find Ideas that Seem to go Together, Continued
9:05
Find Ideas That Can Be Expanded On
9:29
Find Ideas That Can Be Expanded On, Continued
9:53
Examples of Possible Thesis
10:34
What's Covered and Not Covered?
11:26
Thesis for Descriptive Essays
12:53
Topic: Reality TV
13:10
Kinds of Reality TV
13:22
Bird's Eye Thesis
14:31
Narrow Focus Thesis
15:12
Comparative Thesis
15:48
Assignment
16:29
Writing Introductions

22m 39s

Intro
0:00
Basic Structure of an Essay
0:11
Introduction to Introductions
0:33
Your Opening Line
1:23
Quotations
1:47
Emotional Appeal
1:52
Where You Can Find Quotes
2:04
Aristotle Quote
2:50
What It's About
3:29
Eisenhower Quote
3:43
Lennon Quote
4:43
What You Quote
5:40
Who You Quote
6:26
Your Opening Line
8:13
Rhetorical Question
8:32
Example 1
8:53
Example 2
9:39
Example 3
10:48
Your Opening Line
12:13
Jokes and Humor
12:19
Examples of Jokes
13:47
Your Opening Line
14:23
Irony and Surprise
14:36
Definition of Irony
14:42
Example 1
14:48
Example 2
15:09
Definition of Surprise
15:28
Example
15:41
More Examples of Irony and Surprise
15:59
What Else?
16:54
Anecdotes
17:11
Emotional Appeal
17:22
Example 1
18:41
Example 2
19:26
Example 3
20:15
Introduction Wrap-Up
21:16
Assignment
21:47
Major & Minor Details

14m 30s

Intro
0:00
Basic Structure of an Essay
0:16
The Triangle
0:37
Topic / Thesis
0:43
Major Details
0:48
Minor Details
0:58
Sample Essay
1:13
The Triangle
2:03
Major Details
2:34
Supports
2:51
Common Keywords
3:07
Minor Details
3:27
Supports
3:42
Common Keywords
4:01
Sample Essay
4:19
Sample Outline
5:37
What Are Your Major Details?
6:06
The Triangle
6:26
What Are Your Major Details?
6:53
The Triangle
7:14
What Are Your Major Details?
7:37
The Triangle
7:44
Adding Minor Details
8:14
Organization and Transitions
8:25
Paragraphs
8:44
How To Improve the Paragraph
9:36
Sample Key Words
10:32
Basic Structure of an Essay
11:20
Closing Paragraph
11:34
Restate the Thesis
11:44
Examples
12:08
Wrap-Up
12:43
Sample Key Words
13:09
Assignment
13:47
Story Check-In: Characters

22m 13s

Intro
0:00
A Famous Quote
0:23
Characters
1:12
What They Are
1:17
What They Are Not
1:25
Example 1
2:17
Example 1, Continued
2:55
Characters Must 'Care' About Something
3:48
Characters Usually Have a Specific Goal
5:45
Characters Will Do Actions
6:35
Summary
7:43
Meg's Introduction
8:14
Example Continued
8:57
Evaluate the Character
9:17
Character Roles
9:40
Lead Character/ Protagonist
9:52
Example: Meg's Perspective
11:21
Supporting Characters
12:33
Example
13:06
Villains
14:25
Character Strengths and Flaws
15:36
Meg Murry Example
15:51
Character Archetypes
16:04
Monomyth
16:19
The Herald
16:44
The Mentor
18:04
The Shadow
19:30
Summing Up Characters
21:16
Intro to Patterns of Organization

18m 38s

Intro
0:00
Basic Structure of an Essay
0:19
The Triangle
1:05
One Body Paragraph
1:15
Major Points: An Analogy from Stories
1:44
Analogy Example
2:00
Order to Introduce Characters
2:50
Characters: Protagonist, Supporting Character and Villain
3:28
'Roles' for Major Points/ Body Paragraphs
4:05
Description and Definition
4:08
Background Information
4:44
Describe a Problem and Solution
5:13
Tell About an Important Person in the Thesis
5:51
How to Organize Your Major Points
6:31
Example One
6:48
How to Organize
7:34
Example Two
7:59
How to Organize
8:53
Example Three
9:12
How to Organize
10:01
Example Four
10:24
How to Organize
11:29
Example Five
12:02
How to Organize
12:48
Example Six
13:36
How to Organize
14:14
Assignment: Outline
14:43
Sample Key Words
16:15
Assignment: Writing
16:56
Assignment: Reading Wrinkle in Time
18:02
Listing & Classification

15m 49s

Intro
0:00
Listing and Classification
0:21
Purpose and Function
0:24
Details
1:10
Items in a Set
1:41
Example
1:50
More than Three?
3:59
How to Get Down to Three Major Points
4:11
First Step: Just Choose
4:38
Next Step: Combine by Similarities
5:30
Next Step: Combine by Similarities, Continued
6:07
Final Step: Break the Rules
7:07
Sample Classification Essays #1
8:26
Sample Classification Essays #2
9:29
Sample Classification Essays #2, Continued
10:14
Listing and Classification Keywords
10:51
Definition Keywords
11:55
Example: Major Detail of a Larger Essay
12:45
Wrap Up
13:43
Point One
13:47
Point Two
14:04
Point Three
14:27
Assignment: Reading
15:01
Assignment: Readings, Continued
15:24
Chronological & Compare Contrast

12m 26s

Intro
0:00
Chronological
0:19
What is Chronological
0:35
Purpose and Function
0:55
Details
1:38
The Three Act Story Outline
1:55
List of Three Acts
2:15
Act 1 of Sorcerer's Stone
2:36
Act 2 of Sorcerer's Stone
2:55
Act 3 of Sorcerer's Stone
3:19
Chronological Order in History
3:57
Major Detail for The Spanish Armada of 1588
4:20
Chronological Keywords
4:56
Time Prepositions
4:59
Date Mentioned
5:22
Words That Imply a Sequence
5:44
Compare and Contrast
6:12
Purpose and Function
6:55
Details
7:10
Example Strategy to Organize Paragraphs
7:30
Example 1
7:54
Example 2
8:11
Contrast Example
8:34
Sample Essays
9:05
Sample Essays, Continued
10:01
Compare Keywords
10:22
Assignment Reading
11:02
Book Response
11:32
Process & Cause & Effect

16m 25s

Intro
0:00
Process
0:12
Example
0:17
Purpose & Function
0:40
Details
1:20
Process Sample Essay
1:48
Example of Process Keywords
3:15
Cause and Effect
4:06
Examples
4:35
Example: Houses
4:56
Caused Questions
6:16
Example: Rivers
7:09
What is an Effect
8:10
Abstract Things
8:42
What Caused the House
10:09
What Caused the Success of Facebook
10:35
Not all 'Cause' Questions Will Help with All Topics
11:45
Cause Keywords
12:30
Effect Keywords
13:06
Brain Teaser
13:36
Correct
13:59
Incorrect
14:20
Reading
15:02
Mixing Patterns Together

12m 5s

Intro
0:00
Basic Structure of an Essay
0:09
Which Pattern of Organization to Use?
0:31
The Interrogative Questions
1:10
Who
1:33
What
1:47
Why
1:54
Where
2:16
When
2:25
How
2:33
How to Organize Your Major Points
3:22
Example 1
3:48
Example: Jefferson
4:17
Example 2
5:29
Example 3
6:17
Example 4
7:42
Example 5
8:48
Example 6 (Problem Solution)
9:21
Assignment
10:41
Story Check-In: Symbols

18m 45s

Intro
0:00
Symbolism in Literature
0:16
What is a Symbol?
0:55
Example: Victoria
1:06
Example: Celtic Cross
2:07
Example: Radiation Warning
2:48
What Kinds of Stories Use Symbols?
3:23
Definition of a Symbol
3:27
Who Makes the Symbols?
5:30
Author Assigns Symbols
5:38
Example: J.K. Rowling and Harry Potter
5:45
Example: Stanley Kubrick and 2001 Space Odyssey
7:11
Audience Assigns Despite Author
9:00
Example: To Kill a Mockingbird and Huck Finn
9:10
What is a Symbol?
10:28
Examples
10:43
How Do You Find a Symbol?
11:17
Plot Device
11:21
Does It Show Up at Climax?
11:56
Characters in the Story Recognize it as a Symbol
12:41
Analyzing a Few Symbols
14:29
Snakes in Harry Potter
14:50
'The Spice' in the Dune Series
15:35
'IT' at the end of Wrinkle in Time
16:42
Wrap Up
17:45
Writing a Book Response

17m 17s

Intro
0:00
Ready for This Lesson?
0:12
Required Skills
1:12
Plan
1:46
Imagine This
2:42
Plagiarism
3:31
Quote, Summarize, Paraphrase
4:00
Copying Correctly
4:53
How Do You Know What You're Copying
5:26
How to Copy Correctly
6:01
Example of Quotation
6:18
Quotation Marks
6:20
Quotation Marks + Ellipses
7:05
Block Quote
8:09
Paraphrase
9:17
Summarization
10:08
When to Use Citation
10:56
Citation Definition
10:58
Example of Citation
11:26
Example 2
11:35
Footnote
12:06
Insert Footnote
12:43
Formats of Footnotes
13:01
Books
13:05
Magazine
13:34
Assignment
14:12
Wrinkle in Time Essay
15:11
Brave New World Essay
16:00
Proofreading & Editing

29m 17s

Review for the Brains
0:15
Right Brain
0:19
Left Brain
0:28
Process of Editing
0:59
Three Steps
1:08
Proofreading: Most Basic
1:54
Checks for Grammar
2:11
Double Negatives
3:39
Homonyms
6:23
The 'To Be' Verb
9:23
Proofreading Team Work
10:51
Have Someone Else Proofread Your Paper
11:08
Editing for Style
13:29
William Strunk's Elementary Composition Rule #9
13:56
William Strunk's Elementary Composition Rule #10
14:28
Passive Voice
14:38
Active Voice
15:50
William Strunk's Elementary Composition Rule #12
15:52
Negative Form
16:19
Active Voice
16:47
William Strunk's Elementary Composition Rule #13
17:26
Needless Words
18:33
Needless Words, Continued
20:05
Pretend
20:45
William Strunk's Elementary Composition Rule #14
21:39
Avoid a Succession of Loose Sentences
22:16
William Strunk's Elementary Composition Rule #18
22:36
Input From an Audience
24:39
Assignment
27:53
Internet Research & Library Research

29m 47s

Intro
0:00
What the Internet Has Done Well
0:24
Some Perils of the Internet
1:47
Advantages of Internet Research
4:47
Free
4:52
Quickly Fact Checked & Corrects Common Misconceptions
5:31
Many 'Experts' Are Out There
6:40
Easy to Get Information 'Across the Pond'
7:34
All Old, Classic Literature is There for Free
8:37
Disadvantages of Internet Research
9:39
Starts as Many Rumors As It Stops
9:47
Teaser Information
10:44
Quality Checking
11:45
Popularity Does Not Mean Quality
13:13
The Facebook Factor
14:48
Research in Libraries
15:42
Why We Still Go To Libraries
15:55
Academic Articles in Academic Journals
16:13
Example of Academic Journal
18:39
Example of Academic Journal
19:19
Complete Popular Magazines
20:08
Example of Popular Magazine
22:11
Example of Popular Magazine
22:31
Complete Books on Any Subjects
22:59
Interlibrary Loan
23:37
Specialty Encyclopedias
24:26
Wrapping Up
26:05
Use Internet For
26:07
Beware of
26:22
Use Libraries For
26:51
Assignment
27:54
How to Write a Great Research Paper

31m 7s

Intro
0:00
Previous Steps to a Thesis
0:48
More Complex Thesis
1:11
Picking a Topic
1:56
Pick an Area of Interest That You Care About & Know About
2:22
Narrow a Topic Down
3:38
Narrowing Down the Topic
5:00
Narrowing Down the Topic: Example 2
5:53
Narrowing Down the Topic: Example 3
6:44
Finding Information: Target
7:37
Example
9:47
Finding Information: The Search
11:57
Skimming
12:13
Finding Information: Library Books
12:49
Don't Read All the Books, Look at Table of Contents
14:37
Finding Information: Magazines
15:23
Magazines About 'Theater'
15:51
Magazines About Writers
16:06
Finding Information: Academic Journals
17:04
Narrow Focus
17:13
Have Arguments You Have Not Thought Of
17:32
Examples
18:33
Use Specialized Search Engines Available Only at Libraries
18:58
Finding Information: Encyclopedias
20:12
Finding Information: Google Search
21:36
The Google Search
21:46
Example
22:31
Finding Information: Wikipedia
22:49
External Links
23:29
Finding Information: Blogs
24:14
Finding Information: Online Magazines
24:51
Information to Thesis
25:40
Questions to Help Narrow Down Thesis
25:57
Form Your Thesis
28:06
Make a Tentative Outline
28:27
Example of a Tentative Outline
28:50
What Do You Do With Your Sources
30:17
MLA Format & Citation

21m 48s

Intro
0:00
Format for This Lesson
0:39
Margins
1:21
Set Your Margins to 1 Inch
1:37
Margin Inches on All Sides
1:56
Headers
2:15
Insert Page Number
3:13
Close to Continue Editing Outside the Header
3:49
Fonts
3:59
Legible Fonts
4:05
Never Use These Fonts
4:20
Top of First Page
6:11
Bibliography
7:15
What Is It
7:24
Example
8:10
Hanging Indent
8:13
Example: Books
9:16
Example: Books With More Than One Author
10:33
Example: Essay in a Book
11:40
Example: Journals and Magazines
13:40
Example: Websites
14:36
In Text Citation Exercise
16:43
Bibliography: Websites
19:14
Books By Organization
19:20
More Than One Work by the Same Author
19:38
Old 'Classic' Works
20:06
Religious Texts
20:35
Assignment
20:47
Intro to Critical Thinking

32m 7s

Intro
0:00
The Brain Teaser
0:34
Correct
0:44
Incorrect
1:00
Why It's Incorrect
1:23
Critical Thinking: Why Bother?
2:33
Avoid the Bad
2:43
Get to the Good
4:34
The Plan
6:55
A Few Myths
7:29
Myth 1
7:31
Example
8:09
Practice: Fact or Opinion
9:16
Few Things to Remember
11:03
Myth 2
12:50
Why It's Partially True
13:23
Sponging and Panning for Gold
15:57
Sponging
16:10
Sponging Advantages
16:24
Sponging Disadvantages
17:29
How Panning for Gold is Similar to Sponging
18:43
How Panning for Gold Goes Beyond Sponging
19:08
Example: Panning for Gold
20:50
Example: Panning for Gold Questions
22:14
Example: Panning for Gold Counter Arguments
23:28
How Do I Know Its True
24:41
Empiricism
25:20
Rationalism
25:49
Examples of Empiricism
26:26
Examples of Rationalism
27:13
Asking the Right Questions
28:39
Assignment: Your Opinions
31:25
Issues, Reasons & Conclusions

23m 5s

Intro
0:00
Overview for This Lesson
0:15
The Courtroom
1:04
Issues
2:34
Example
2:47
Descriptive Issues
3:56
Prescriptive Issues
5:06
Difference Between Descriptive and Prescriptive Issue
6:09
Conclusion
6:41
Example
7:03
Are Conclusions Opinions?
7:57
Two Kinds of Opinions
8:57
M. Neil Brown's Definition
10:16
Finding a Conclusion
11:12
Finding a Conclusion, Continued
12:31
Presenting a Conclusion
13:05
Reasons
13:55
What Are the Reasons?
13:58
Finding a Reason
15:02
Presenting Reasons
16:34
Kinds of Reasons: Empirical Evidence
17:14
Kinds of Reasons: Logical Appeals
18:25
Evaluating Reasons
19:12
Sample
19:19
The Courtroom
19:33
Are All Reasons Equally good?
20:35
Assignment: Self Reflect
20:49
Assignment: Read
21:44
Good & Bad Reasoning

32m 52s

Into
0:00
Outline for This Lesson
0:25
What is an Argument?
1:44
General Rules
2:39
Burden of Proof
2:40
Why the Prosecutor Has to Prove the Case
3:31
Issues
5:19
Example of Framing Issues
5:52
Empirical Evidence
7:14
Statistics
7:22
Example: Deceptive Statistics
8:40
Example 1 Explanation
9:47
Example 2 Explanation
10:37
Expert Testimony
11:40
Good Example
12:59
Bad Example
13:39
Reliable Sources
14:25
Rationalism and Logic
15:22
Deductive Reasoning
15:49
Modus Ponens
16:19
Hypothetical Syllogism
17:14
Disjuctive Syllogism
17:56
Reductio ad Absurdum
18:34
In Normal Speech
20:10
Logical Fallacies
21:35
Ad Hominem
22:05
Attach the Person Saying the Argument
23:53
Circular Reasoning
24:25
Hasty Generalization
26:16
Affirming the Consequent
28:07
Appeal to Majority
30:02
Assignment
31:42
Organizing an Argumentative Paper

22m 58s

Intro
0:00
Previous Organization
0:21
Basic Five Paragraph
0:28
Patterns of Organization
1:03
Plan for This Lesson
1:38
Researching an Issue
2:10
What Sources Should You Use?
2:14
What Kinds of Issues Can You Explore
3:58
How Should You 'Frame' The Issue?
7:45
Focus Your Yes/ No Question
8:22
How Do You Answer the 'Yes/ No'?
9:56
Introductions
10:55
Add This in Addition to Old Rules
11:37
The Thesis
12:11
Example of an Intro
13:25
Body Paragraphs
15:09
How Many Reasons Do You Have?
15:18
Example
16:07
Basic Organization
16:54
Basic + Rebuttal
17:45
Explanation + Reasons
19:03
Assignment: Write an Argumentative Paper
21:17
Assignment: A Great Paper
22:24
Introduction to Rhetoric

18m 38s

Intro
0:00
Format for This Lesson
0:16
What is Rhetoric
0:44
Definition
0:48
Example
1:45
Know Your Audience
2:45
Fear and Higher Values
4:48
Appeals to Fear
4:58
Examples: Appeals to Fear
6:13
Higher Value
7:03
Appeals to Higher Values
8:23
Yes, and Yes Again
9:40
Assume the Obvious Examples
10:50
Assume the Obvious Example
11:36
Specifics
12:32
Hide Your Cards
13:27
Writing Your Thesis
3:34
Thesis with Clear Conclusions
14:15
Thesis That Hide the Cards
15:58
Assignment: Writing
17:16
Assignment: Reading
18:04
Laws of Persuasion

24m 21s

Intro
0:00
Laws of Persuasion
0:09
Examples of Uses of Laws of Persuasion
1:01
Can Be Consistent with Logic or Can Be Logical Fallacies
2:09
1st Law: Reciprocity
3:58
Definition
4:17
Example
4:32
What You Can Do
5:50
2nd Law: Contrast
6:50
Definition
6:55
Example
7:12
What You Can Do
8:39
3rd Law: Social Proof
9:56
Definition
10:01
Examples of Uses of Laws of Persuasion
11:14
What You Can Do
12:30
4th Law: Consistency
14:14
Definition
14:17
Examples
14:32
What You Can Do
17:08
5th Law: Association
19:06
Definition
19:09
Examples
19:19
How It Works
20:22
Wrap Up
21:49
Laws Can Be Used for Good or Evil
22:43
Assignment
23:29
Intro to Creative Writing

30m 47s

Intro
0:00
What Have We Covered So Far
0:37
Rules
1:39
Sir Ken Robinson's Ted Talks
2:41
Everyone is Born Creative
3:10
Creativity is as Important as Math/Science
5:24
Quotes From Sir Ken Robinson
7:11
'Teaching' Creativity
8:13
Rules
9:41
Three Things to Help
9:53
Journal Entries
10:53
When?
11:40
Where? Folk Wisdom
13:07
Where?
15:03
What?
15:40
What? (Things to Imagine)
17:23
What If's
18:51
Go Do Something New
20:50
New Simple Ideas
21:44
New Things Around Your High School
23:04
New Things Around Town
24:37
The Random Sentences
26:11
Step 1
26:48
Step 2 and 3
27:24
Step 4
29:26
Sir Ken Robinson Says
30:16
Making Story People

19m 33s

Intro
0:00
Making Characters
0:43
Brainstorming Characters
1:41
First Thing Everyone Uses for their Character: Yourself
1:46
First Thing Everyone Uses for their Character: Friends and Family
3:07
Pitfalls to Using Yourself and People You Know
4:04
Quickly Overcoming Those Pitfalls
5:19
Get to Know 'Personalities'
7:23
4 Types of Personalities
7:39
What the Letters Mean
7:56
Process for Making a Character
9:40
Alfred Hitchcock Says
9:55
Problem With His Statement
10:25
Imagine Unexpected Actions
11:33
What Does the Character Care About?
12:46
Labels
14:04
Label Examples Bart Simpson
15:42
Label Examples Hermione Granger
15:56
Label Examples Luke Skywalker
16:09
Label Examples Bilbo Baggins
16:26
Switching Adjectives
16:57
Assignment
18:19
Making a Plot

18m 54s

Intro
0:00
The Goal
0:17
Short Story
0:23
Things for This Lesson
1:32
The LOCK System
2:20
Lead Character
2:25
Examples
3:34
Objective
5:07
Examples
5:55
More Examples
6:54
Confrontation
7:52
Examples
8:45
Knock-Out
10:00
Three Act Structure
12:54
Act 1: Introduce the Characters and the Conflict
13:03
Act 2: Thicken the Plot
14:59
Act 3: Resolve the Conflict
16:06
Assignment
16:47
More Assignment
17:49
Showing, Not Telling

17m 17s

Intro
0:00
Overview for this Lesson
0:34
Concept to be Learned
0:36
Struck and White's Advice
1:10
Examples of Telling
2:14
Show and Tell
3:01
Examples of Showing 1
3:11
Examples of Showing 2
3:43
Examples of Showing 3
4:14
Show and Tell
5:10
Showing by Actions
6:09
Labels
6:19
Personality Page
6:32
What Would This Character Do (Big Things)?
6:49
What Would This Character Do (Mundane Things)?
7:48
Body Language
9:35
Common Emotions
9:52
Facial Expressions
10:33
Other Parts of the Body
13:12
Assignment
15:31
Writing Your Way Into College

26m 59s

Intro
0:00
Getting Ready for College
0:48
Importance of All That You've Done
1:46
Communicate Accomplishments Effectively
2:40
Things to Cover in This Lesson
2:58
Persuasion Process
3:54
Steps Towards Persuasion
4:24
Know Your Audience
5:21
Meet the Temp Graduate
5:38
Meet the Lifer Drone
6:13
What do They Have in Common
6:37
Things That Admissions People Find Boring
7:18
Things That Admissions People Will Like
9:00
Admissions People are Like Coal Miners
9:49
Know Your School
10:21
What Do You Know About the School Already?
10:37
What Does the School Want?
12:43
How Do You Find This Information?
14:36
Know Your Strengths
16:32
What Have I Done That Makes Me a 'Diamond'?
16:44
How Do Your Strengths Match the Schools Needs
17:33
Communicating Effectively
19:48
Communicate Indirectly (Wrong Way)
20:42
Communicate Indirectly (Better Way)
21:46
Opening Lines
22:49
Purpose
22:57
Bad Opening Line Examples
23:36
Good Opener Examples
24:13
Never Forget
26:11
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